From must-have pages and trust signals to speed, mobile-friendliness and privacy texts: a checklist for corporate websites.
A corporate website is where someone who has never heard of your company looks for an answer to "Can I work with these people?" An impressive design is not enough on its own; you need the right pages, details that build trust, solid technical foundations and complete legal texts. This checklist collects the topics to cover when you plan a new site or review the one you have.
What a Corporate Website Should Achieve
- Explain on the first screen what you do and who you serve.
- Build trust with real information: who you are, where you work, how to reach you.
- Guide the visitor to one next step: a call, a quote form or a booking.
- Be easy to update; outdated information loses trust faster than anything.
Must-Have Pages
- Home page: your value proposition, key services and a clear call to action
- About: the company's story, how you work and the team; facts rather than hype
- Services or products: a separate, clear description for each
- Projects or references: examples of your work; client quotes only with permission
- Blog or news: content that answers common questions and shows your expertise
- Contact: form, phone, e-mail, address and opening hours
- Legal texts: privacy notice, cookie policy, terms of use; distance-selling terms if you sell online
Details That Build Trust
- Real contact details: a working phone number and a business e-mail address are more reassuring than a form alone.
- Business e-mail and signature: an address like info@yourcompany.com and a consistent e-mail signature carry your brand in every message. See what a professional email signature should include.
- Fresh content: announcements that never change and broken links make a site feel abandoned.
- SSL: visitors now expect to see https in the address bar.
- A consistent visual identity: logo, colours and fonts should match across the site, social media and print.
Technical Foundations
Speed and mobile-friendliness
Many visitors arrive on a phone, and Google evaluates sites by their mobile version. Pages need to load quickly and be comfortable to use on a phone. For measuring, see our Core Web Vitals guide; for mobile checks, see mobile-friendly website.
Search engine basics
A separate title and description for every page, readable URLs, a logical heading structure (H1, H2, H3), descriptive alt text on images and a sitemap are the basic requirements.
An admin panel
Corporate content changes often: a new service, a new project, updated contact details. An admin panel lets you make these changes without a developer.
Security and backups
An up-to-date platform, regular backups, strong admin passwords and spam protection on forms are the basis of a site that lasts.
Legal Requirements
A contact form collects personal data such as names, e-mail addresses and phone numbers, so you need to publish a privacy notice under the data protection law that applies to you (in Turkey, the KVKK, Law No. 6698). Analytics and advertising cookies should not run before the visitor consents. If you sell online, distance-selling terms and pre-contract information are also required. Having a lawyer review your legal texts is recommended.
Pre-Launch Checklist
- Does the home page explain what you do on the first screen?
- Are the phone, e-mail and address identical and current on every page?
- Does every service have its own description?
- Does the site load quickly and work comfortably on a phone?
- Does every page have a title and a description?
- Do the forms work, and do messages reach the right inbox?
- Are the privacy notice, cookie policy and terms of use published?
- Can you update the content yourself?
Conclusion
A corporate website is strong when it has the right pages, real information that builds trust, a fast and mobile-friendly foundation and complete legal texts. For a design made for your brand, see our corporate web design service; for a fast, budget-friendly start, choose your sections on the Quick Website page. The full list of questions to ask before hiring is in hiring a web designer: a 12-question checklist.